what is the best email tracking software

Let’s make a list of all the popular email tracking tools.

There are several tools like Saleshub and Mailtrack that help you with email tracking. Accordingly, you can send out tailormade emails that will perform better and support your business growth. Predictive analytics will conclude which subscribers are most likely to make the purchase and who will possibly churn.

Advanced analytics will aid in reduction of unsubscribes and spam complaints After all, you would not want to email people who are not going to buy from you.Ĥ. You can, then, remove the users who are still inactive. If they still seem disinterested and do not open your emails, you can send them a last email like Kloos has sent. You can formulate a re-engagement email strategy for the dormant subscribers and persuade them to take action. Tracking will allow you to maintain a healthy email listīased on the performance of your past emails, you can segment the subscribers based on their activity. It will make your emails all the more relevant for the readers, which will in turn increase the likelihood of conversion.ģ. For instance, you can track the time when the user generally opens your emails and reach out to them in that time frame. With email tracking, you can create a robust email marketing plan by understanding how a user is interacting with the content. Email tracking gives unique insights into how the subscribers are interacting with your emails. If your analytics report shows that a subscriber is clicking on the links and spending enough time reading your emails, you can conveniently assume that they are interested in learning more about you.Ģ. Thus, email tracking helps to save time, both for the marketer and the email subscriber. You should send follow-up emails only to the subscribers who have opened the previous email. Now, if a user has not opened the first email, there is no point sending the second email to them. Suppose you have sent a lead nurturing email to your prospects.

Based on these details, you can keep optimizing your emails for better results. It gives you a holistic view about the behavior of prospects.

In addition, you can also get real-time notifications when a user interacts with your email and when you should follow-up with them. Why is Email Tracking Important?Įmail tracking, as the name suggests, allows you to track whether the recipient has opened your email, clicked on the link in it, or downloaded the rate card you shared with it. Just like segmentation, personalization, and automation,įirst of all, we shall discuss the advantages of email tracking. Tracking eliminates the ‘guesswork’ and lets you know whether your readers are liking your content or not. Email tracking comes into the picture here. That’s exactly how it feels when you have your entire email marketing strategy in place but don’t know how your recipients are reacting to the communication. How does it feel to talk about something so important to a screen where you can hardly figure out how the listeners are responding to your speech? Frustrating, isn’t it? With remote working, you are quite familiar with the idea of Zoom meetings, Microsoft Teams conference, Google Meet interviews, and Skype calls, right? Now imagine you have to present a business proposal but the board of directors do not switch on their video.

What is the best email tracking software